Social Media Strategy undoubtedly involves time and requires plenty of efforts to provide the result you are seeking for the advancement of your business. The SEO aspect demands the optimization of your social media platforms to enable them to be quickly crawled by the web spiders and hike your website rankings.
You should follow these steps to optimize your social media platforms.
1. Utilize hashtags
Hashtags can remarkably raise the visibility of your posts. Most people employ hashtags in their posts, but few know that hashtags can display their posts to an entirely new audience away from their own followers.
The keywords applied in hashtags are important, as during the search for keywords by people, posts with similar hashtags will be returned. This will direct more traffic to your posts, from people unaware of your brand.
Well-defined hashtags linked to your post content should be used. If you’re unsure about the hashtags concerned with your topic, you can research them on Tagboard. Tagboard is a portal completely dedicated to hashtags which offers you a fair idea of the hashtags you should employ. Utilize a lot of hashtags to avoid missing out on any possible traffic.
2. Use Images
People are more inspired by visual cues rather than text. So images should be a vital component of your social marketing campaign. A survey by Adobe reveals nearly 82% of social media managers regard images to play a major role in their marketing campaigns.
For a visually-centric product you should possess an account on Pinterest and Instagram, but even when your product isn’t photogenic, you can still employ images for maximum reach. For instance, you can boost your brand awareness on Facebook by populating your subscribers’ newsfeeds. It can be achieved by posting funny or motivational images for your users to enjoy and share. An increase in your engagement leads to an increase in your reach.
Images can also be incorporated in your posts to foster sales, fresh seasonal offers, and polls as well as for organizing contests. Images like infographics and graphs can also be utilized for exchanging insights with your fans.
3. Update with latest information
Include the updation of Facebook, Twitter and Instagram with the most recent information about your company as a part of your social media strategy. By providing business description, category designation and keying you address, hours and location including relevant details on the platform can raise your SEO.
4. Insert a call to action button on Facebook
While promoting an event you can link to the registration page of your portal or if concerned in a fundraiser link to the Go Fund Me page, for instance. You can match your cover photo and call to action and even include an arrow to your cover photo indicating the call to action button.
5. Verify your account
An easy way to optimize your social media platform is by verifying them. This will allow you to display your genuineness to its visitors, making them easily trust you and purchase from you.
The above tips will assist you with your overall visibility and aid you with the SEO of your portal if properly implemented.