The mobile app development world is growing rapidly, but so is eCommerce. There’s no surprise that combining both elements wouldn’t revolutionize the retail industry. Not only are people shopping more than ever, they are also shopping online more than ever. The extra convenience of being able to shop from their mobile devices anywhere at any time is an undeniable benefit for all eCommerce businesses. That is why even small businesses are opting for E-Commerce Mobile App Development.
Adobe reports that mobile users made up 47 % of visits to online retailers and 31% of purchases.
Making eCommerce Mobile App Development a smart business investment.
Of course, competition and ambition to be the best has also fuel its growth, yet not all e-store owners manage to get what they really want from their eCommerce mobile app. If that is the case with you or if you’re looking to develop an eCommerce mobile app, then you must look for the best way to get the most out of it. We know how expensive app development can be so it is only fair that you get what you pay for. So, here are some tips and suggestions for developing your eCommerce Mobile App.
Simple User Interface Laced with Ingenuity
Making User Experience (UX) seamless in your app is of outmost importance. That means designing the User Interface (UI) with mobile app factors in mind to make it more interactive for users. Remember, the screen size of a mobile device is much smaller than that of a desktop or laptop. Therefore, select a simple layout. However, the term “simple” does not mean you shouldn’t beautify the app, but rather it suggests to simply lace it with ingenuity.
A mobile app should be creative, but mainly focus on the features necessary to make the user experience great. Using a complex layout can make the app pages more susceptible to distortion. So, get it designed in a simplistic way for a better customer experience.
Ecommerce Mobile App Pages Placement
We always suggest that categories, sub-categories, sections, product pages or other relevant information-based content pages such as promotion banners should be grouped on either the right or left sidebar. As per the standard navigation system. However, the main menu including the main categories can be added to header menu. Promotion-banners can also be given a fixed position above the header area or anywhere in the footer region.
There’s a reasoning behind these standard positioning systems. The basic point is to make it easier for users to navigate through the app without feeling confused. For example, by positioning the “navigation buttons” clearly and consistently in one are throughout your app, then users will know where to look every time. Also, use simple one-word titles for all your app pages because it helps maintain consistency in menu design as well.
The Infamous Add-To-Cart Button
Some people may feel negative towards the add to cart button because they feel forced to place something in it, but it doesn’t have to be that way in an app. The reason they chose to download your eCommerce mobile app is to buy from it! So you add-to-cart button should be obvious and stand out, preferably with a different color. Keeping it small or placing it in an awkward position may confuse or frustrate users and ultimately decrease sales. Oftentimes customers get frustrated enough to delete an app completely once they find it difficult to use. Regardless of how much they like your products.
Easy Login and Checkout
Key factors of any eCommerce app are registration, login and check out. You have to make signup, login and check out as quick and easy as possible. Developing a long registration or sign up the process or an extensive checkout form can certainly bore users and cause them to lose interest in buying your products.
Buying a product should be the easiest process on your app. So, focus on only asking for details that you can use for future communication. For instance, email id, phone number, address for correspondence and so on. People are shopping on their phones because of convenience, by taking that convenience away with a horrific login and check out process, then you’re hurting your mobile app.
Location, Location, Location
We’ve all heard the saying, it’s all about location, location, location. It may pertain to reality, but it also plays a role in app development. Location-based services can help retailers serve customers in a more personalized manner way. Ecommerce mobile apps using location based technology lets retailers reach their customers in real-time and push special coupons, promote sales or loyalty rewards to customers based on the area. This feature benefits online stores especially because people can be shopping from anywhere in the world online so by personalizing their shopping experience, you’re in turn enhancing it.
Enhancing Load Speed
Of course, another inconvenience would be a slow app. Nobody wants to wait for the app to load completely every time they shop. Customers are looking for easy access yes, but they also look for quick load times. So, a huge factor of app success is increasing the loading speed of your app. At the same time, an eCommerce app needs to be responsive and be able to withstand large amounts of traffic without crashing or slowing down.
This can be done by cutting down on media-rich files, reducing the number of images on product pages or deleting unnecessary graphics-filled pages. Expert mobile app developers know all the ins and outs of enhancing an app’s loading speed and traffic support so it’s definitely recommended to get some professional help when developing any large size app.
App users expect certain security from an app, but online shoppers expect a higher level of security because of the type of sensitive information used. Therefore, paying more to keep your customer’s data safe is huge. Don’t hold back on spend a little more on adding, re-adding or enhancing the security features of your app since this can, in the long run, turn out to be the safest investment you ever make. Keep in mind that happy customers who feel safe are way more likely to recommend your app, then those who don’t feel safe.