SMS marketing is promotional activity proposed for delivery to cellphones, smart phones and other handheld devices. It helps the organization to communicate and engage with their audience in an interactive and relevant manner
Advantages of SMS Marketing campaign:-
- It becomes easy to access marketing messages.
- Opportunities of getting view are high With SMS, there is an extremely high rate of subscriber action.
- SMS marketing can support and integrate with other channels
- Direct and immediate channel it doesn’t need internet access.
- SMS Marketing has a limitless platform
- It ensures Instant Deliverability , as SMS is lightning fast
- It Increases customer engagement
- SMS marketing is a flexible platform it Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list
Everything you need identify to run an effective SMS marketing campaign
- Identify your goals
Before hopping into your implementation, it’s prudent to analyze your business and marketing goals so that you’re crafting your SMS campaign keeping your business goals into consideration. Your SMS campaign needs to be executed according to the set objectives
- Clear Call-To-Action
Call to action is a vital element for every effective SMS marketing campaign. They make a marvelous difference in the campaign and how it will go for your business .most commonly why SMS marketing campaigns fail is that the call-to-action isn’t accessible in a way that the customer identifies what to do.
The call-to-action supports to grab the attention of the potential consumer and provide them the intention to have confidence in your service/product by letting them know what the following move is. By getting their attention, it facilitate to convince the customer so they go ahead and act.
- A valuable incentive
Plan you’re offering well to guarantee you have something attractive to dangle in front of customers by way of incentive. It has to be somewhat astonishing that will stimulate them to take up your offer.one such example of this is Lower value offers, such as vouchers to save on a particular service or meal.
- Nurture your numbers
to sustain your success you must nurture your numbers as well as analyze your existing customers better. You can then split your groups according to preferences and interests and target each group with a tailored message to increase importance and response rates.
- Timing of texts
Due to the instant nature of SMS marketing, timing is a very important thing. If you tend to draw attention to a special promotion happening at your shop on Friday evening, sending out your SMS message on Tuesday morning will have little effect and a hundred new texts will have covered it by the time your event is actually happening
- Frequency of messaging
don’t bombard people with too many SMS. The opt-in option is a delicate balance and people will very quickly opt right out again if they feel their phone or privacy is being occupied. But once you have your audience engaged, do keep gradually reminding them you are there, by offering regular targeted, tailored, good-value offers.
- Play by the rules
don’t ever fail to recall that permission is required to send out SMS marketing messages. Text recipients must have knowingly selected in to receive your communications, and eventually ‘only with permission’ is a decent mantra. Your messages must also act in accordance with data protection and electronic communications legislation. Recognize yourself as the sender in each message. Add in a STOP option for each and every SMS you send, which is a valid opt-out short code. And remember that opt-ins expire, so keep on top and remind customer to renew their attention before they’ve dropped off your list.
measuring effectiveness is a necessary component of an SMS marketing campaign, as it is for any marketing or promotion you carry out. There is no single approach for different activities, what you measure depends on what your preliminary motives were. Monitoring your list growth rate as appropriate is a basic statistic – make sure you check which campaigns are maximum /minimum effective. The improvement rate of your voucher or take-up of the offer for each and every campaign should be monitored for effectiveness.