VBR Solutions knows that online purchases are the lifeblood of an online business. People may be entertained, they may keep visiting the site, but if they fail to make a purchase then the effort will all be for naught. For this reason,We suggests some strategies to make sure online sales continue to increase.
Make the shopping cart visible
The most basic strategy to increase online sales is to make sure that the cart is visible. Let it pop with contrasting color schemes. The icon is more than just a piece of internet art, however, it means accessibility to an online shopper. This means that shoppers, wherever they are in the page, should be able to see relevant check-out information like the product code and how many items are in the shopper’s cart. Doing this makes sure that a client’s checkout is a breeze. Also, make sure that there is a direct link to the checkout area, regardless of what page an online shopper is on.
Enhance “add-to-cart” buttons
Another button that many web developers take for granted is the “add-to-cart” icon. However, this can directly affect online purchases. If your button says “more details” or “learn more” it can put off certain online shoppers. This is considered an indirect call to action and may not be as effective as a direct call to action like an assertive “buy now.”
Avoid shopper frustration
Online shoppers need to be motivated in order for them to buy, that a basic rule. So it is always best not to leave them frustrated when they browse the product pages. Avoid pop-ups and hidden menus. Not only can these be frustrating to shoppers, they can be annoying especially if there is no link to the previous page. If you have a lot of product categories, however, the best way to handle it is by using fly-out menus. This strategy assures that a shopper stays on the page while still being able to effectively browse categories and other important details of products. It is not intrusive and gives a page a “clean” look since it can disappear by a wisp of a cursor and can also reappear by using the same action. Another strategy that can enhance the shopping experience is by using digital “bread crumbs.” This strategy requires the page to effectively bring back shoppers to a previous page after browsing other categories or after adding products to their cart. This makes their shopping more instinctive rather than a frustrating experience.
Assure clean product pages
A clean presentation of the product is crucial in making sure that an online shopper add that product to the cart. Doing this means presenting the product in an appealing way by eliminating the unnecessary clutter. A product’s image should always be the highlight of a page. Shoppers want to know exactly what they are getting for their money’s worth. Then the description should be next. Although describing a product should be creative and enumerate the qualities of the product, remember not to go overboard. It is also a good idea to place a review section at the end of the page, since this can build a sense of trust among the customers and the company.
Eliminate possible checkout distractions
The checkout counter is the penultimate spot you want your shopper to be. It is just a step away from purchase, which also means that it is a heartbeat away from potential profit. The last thing your business needs is to put-off a shopper from actually making the purchase. The best possible way to do that is to eliminate distractions in the checkout page. At this point, eliminate the urge to continuously sell to the customer and concentrate on providing one page that the shopper can use to fill out billing and shipping details and credit card information.