Local SEO: How To Rank Your Local Business

If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand.

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.

I’m going to talk you through some of the techniques that you can implement to get results from your local SEO campaigns.

Google My Business

If you haven’t already, you’ll need to claim your Google My Business page.

You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.
Here’s the code that you can adapt to your own website:

<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<p itemprop=”name”>COMPANY NAME</p>
<p itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<p itemprop=”streetAddress”>ADDRESS LINE 1</p>
<p itemprop=”addressLocality”>CITY</p>,
<p itemprop=”addressRegion”>REGION</p>
<p itemprop=”postalCode”>POSTCODE/ZIP</p>
<p itemprop=”telephone”>PHONE NUMBER</p>
<meta itemprop=”latitude” content=”LATITUDE” />
<meta itemprop=”longitude” content=”LONGITUDE” />
</div>

Local Reviews

Local reviews have a direct impact on local search rankings, so you’ll want to spend some time acquiring them.

 

Local On-Page SEO Factors

  • Try to add your City/Region, plus a relevant keyword, within your landing page title tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page H1 tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page URL.
  • Try to add your City/Region, plus a relevant keyword, within your landing page content.
  • Try to add your City/Region, plus a relevant keyword, within your landing page image ALT attributes.
  • Get your Google My Business page set up.
  • Optimize all of your landing pages with local keyword data.
  • Ensure your NAP listings remain consistently across the web.
  • Generate genuine reviews from your customers on Google and Yelp.
  • Optimize your search engine snippets.
  • Focus on localized link building.
    Our Websites:
     Air Freight from London | Camping in Rishikesh | An IT Company | UK Phone Systems

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About

Daniel has more than 5 years of practical experience with web and software development, social media marketing, internet marketing, SEO and eCommerce. He studied computing, multimedia and eCommerce in the US (1999-2005). In 2002 he completed the Associate Bankers Diploma (American Institute of Bankers) and he is also Google and Microsoft certified. I'm working at Synram Technolab Pvt. Ltd. as a SEO Expert cum Marketing Activity Analyst cum Project Coordinator. Check out my Website: www.cake69.com

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