Today, businesses are highly focused on using the online websites as a source of new customers. More than just an online business card, websites are the most powerful way for finding the new customers, and more importantly, ways for customers to find back them. This makes people to think how they can get the most out of the time and money they have invested on to their website? The one and only ultimate answer to make sure is to have a truly lead capture focused website..!
What does that lead focused website really mean?
The holy grail of internet marketing is to have a lead focused website that attracts traffic which is then converted in to customers. It is simple but not easy always. Currently, businesses are continuously seeking for the holy grail of lead generation that improves both the quality and quantity of leads.
Is the lead generation really possible?
It might sound a bit complicated to designers and non-designers alike, but the good news is that it can be made simple with the help of few resources which you can take to turn out your website in to a lead generating website..! Indeed, optimizing your website towards lead generation is a no-brainer! But, it will not be easy by simply throwing a click here button on your home page and watching the leads pour in.
Instead, designers and marketers who were working for creative web design have to know about the strategic approaches for optimizing their website for lead generation hat actually works.
Impact of landing pages over lead generation!
Getting the qualified traffic to a website has never been an easier task. Today, business professionals were learning to spend more time on finding a tactic to capture consumer attention. Of all, “landing page” is an effective tactic that converts visitors as quickly as possible. Landing pages have a multi-purpose when compared to home page. The layout of a landing page should consist of:
The Landing page header
Body of the landing page
The landing page conversion
Design of the landing page: The Designing of landing page includes:
o Should be tested for effectiveness
o Must be made responsive for mobile devices
o Measured for effectiveness
o Personalization of landing page
There are lots of great ideas for landing pages out there as one can get many designs and concepts towards the lead generation.
Commandments for making your website lead capture focused
The following are the proven lead generation boosters that only increase the conversions, but can also increase the trust cause and authority of a website.
Include a Contact Number
It is not always a very intuitive aspect, but including a contact number on your website will definitely be a best way to increase the credibility and overall trustfulness of the offers that you are providing. Mere presence of a contact number will offer lots of comfort to your audience by showing them a consideration towards their needs and inquiries.
Post Forms on Every Page
Having the lead generation forms is the best way to increase the number of practical leads through your website. It is must including post forms on every page by making sure that they look light and less constricting. Visitors are more likely to fill them provided the less information they are asking for. But, don’t forget to make them visual and more enticing.
Add Photos and Testimonials
Testimonials are the most powerful marketing tool as they have a strong impact on your visitors by attesting your products and services are real and worthy. Further, you can add photos and videos to back up these testimonials by making them more credible and trustworthy.
Make Your Videos Speak to the User
To bridge the gap between online and offline commerce, online videos are more helpful and also they increase the conversation rates. This will help great to keep the human friendly factor as high as possible. Including videos will surely help you to speak to your visitors and making them feel closer to your business.
Use Power Words When Describing Your Offer
A useful trick for making your visitors interested is to use certain words in your offer. Try to focus on action oriented words like feel, get, have, and etc. that gives the real feeling.
Make Good Use of Whitespace
In Creative Web Design Sydney, the term Whitespace is having a greater impact as they leaves a bit of breathing room for your visitor’s eyes. This helps the customers to have a better focus on the essentials offered by you.
The Bottom Line for Best Lead Generation: Test, Test, Test
None of the above tips will do favor unless you are testing them for yourself to decide how they works for your situation. Lead generation is all about testing and analyzing constantly what your visitors are looking for.
By default, your inbound website leads are more valuable and make sure you are utilizing every ounce in a proper way for maximizing the lead generation opportunity for your website. You can also make your marketing strategy as affective as possible through the real-time data, historical timelines, and the conversion funnels. These will help you to step up and make your website lead focused.